Tag: #custexp


Omnichannel: The Critical Role Mobile Plays

October 8, 2015

Via: itCurated

Omnichannel is a hot topic that’s getting a lot of attention these days from brands worldwide. And why not? Buying has changed since the dawn of the omnichannel shopper. Today, it can take months for someone to decide to buy, […]

Mobile Commerce

How Singularity Kills Customer Experience Management

September 14, 2015

Via: itCurated

Culturally we are conditioned to look for a SINGLE reason, element or root cause to solve any problem. Remember Curly’s “One Thing” in the City Slickers movie? Well, this concept of singularity does not work in customer experience management (CEM) […]

Advertising & Marketing

Are You Using First-Party Data To Drive Personalized Customer Experience?

September 7, 2015

Via: itCurated

Customer experiences are one of the most complex challenges marketers face today. Consumers are constantly streaming data about their wants, needs, and preferences with every interaction they have with brands. And in return they expect companies to provide relevant and […]