Tag: Agencies


Disney ties mood to messaging with contextual ads amid ad-tech roll-out

January 11, 2024

Via: Marketing Dive

Now in its fourth year, the Disney Tech & Data Showcase helps set the tone for what advertisers can expect from the media giant in advance of its upfront presentation later this year. This week’s presentation, made at the Consumer […]

Platforms, Technology

Instacart seeks off-site retail media scale with Google Shopping ads pact

January 9, 2024

Via: Marketing Dive

Instacart is off to a busy start in 2024, with the Google tie-up the latest bid to round out its budding advertising business. The news, unveiled at the closely watched CES tech confab in Las Vegas, is indicative of how […]