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Tag: Ad spending

Advertising & Marketing, Technology

Is a recession coming? Ad spending trends indicate ‘yes,’ report says

March 31, 2023

Via: Marketing Dive

S&P Global Ratings joins other forecasters in highlighting patchy advertiser demand driven by the assumption that consumers will continue to watch their wallets given inflation and other macroeconomic headwinds. The research upheld that a recession is likely to take shape […]