IoT and personalization really belong together in the same breath. One facilitates data and the other represents opportunities for the use of that data.
That’s because when we talk about IoT, we’re really talking about amazing opportunities to harness the data coming from myriad personal interactions, including many interactions we’ve never even considered before this moment in time.
More and more, IoT offers the kind of unparalleled customer access and insight that no website — or mobile experience — can compete with, in terms of connectivity, real-time integration and personal alignment.
