X has taken another step forward in its “everything app” plan, with the platform announcing a new partnership with Shopify, which will provide more opportunity for Shopify merchants to promote their products in the app.
The new deal, which both X and Shopify are developing, will facilitate all-new ways to help Shopify sellers advertise on X. Though it may not be a major update, given that Twitter already had a deal in place with Shopify to directly display products in-stream.
