Snapchat has long thumbed its nose at social media conventions. The messaging app initially emphasized posts that disappeared rather than remaining permanent. It encouraged users to connect with just a few friends instead of many. And it prized human editing and curation instead of encouraging anybody to post anything.
On Wednesday, its parent company, Snap, continued that unconventional approach, unveiling a redesign that effectively separates social and media into two separate parts of the Snapchat app.
