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Snapchat Acquires Brain-Reading Tech ‘NextMind’ for the Next Stage of Digital Interaction

March 23, 2022

I don’t know about you, but any time I read things like “non-invasive brain computer interface”, I cringe just a little bit.

But that, apparently, is the direction we’re headed, as companies look to the next stage of digital interaction, with Snapchat today announcing that it’s acquired Paris-based neurotech company NextMind to help drive its long-term augmented reality research efforts.

As explained by Snap:

“Before joining Snap, NextMind developed non-invasive brain computer interface (BCI) technology in order to enable easier hands-free interaction using electronic devices, including computers and AR/VR wearables and headsets. This technology monitors neural activity to understand your intent when interacting with a computing interface, allowing you to push a virtual button simply by focusing on it.”

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