As we head into the holiday push, Reddit is adding some new ad measurement options to help brands maximize their on-platform promotions, with Brand and Conversion lift metrics.
Brand lift measures the impact of Reddit Ads on brand perception, via randomized surveys of Reddit users which aim to measure ad exposure and response.
As explained by Reddit:
“Led by Reddit’s in-house Marketing Science team, the study analyzes campaign specifics, like the ad format, creative, audience targeting, placement of the ad, engagement prompts, and audience calls to action, while also analyzing specific campaign objectives such as awareness, favorability, recall and consideration, to understand positive shifts in overall brand perception as a result of seeing the campaign on Reddit.
