Hey, are you heading to Cannes this year for the annual ad industry gathering?
Yeah, me neither. But for those who are lucky enough to be embarking on the trip, Pinterest will be hosting a new activation in Cannes, where it will seek to highlight its potential value to tipsy ad execs.
Pinterest’s ‘Manifestival’ is essentially a showcase of some of the key creative and engagement trends that are gaining steam on the platform right now, which, as noted, will ideally help to convince ad decision-makers that they should be spending more dollars on Pin campaigns.