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Microsoft pulls plug on Windows 10 Mobile, says userbase too small to support apps

October 9, 2017

Having long stuggled for marketshare versus the Apple iPhone and Google Android devices, Microsoft is effectively giving up on Windows 10 Mobile for the time being, a company executive said over the weekend.

“Of course we’ll continue to support the platform.. bug fixes, security updates, etc. But building new features/hw aren’t the focus,” Windows experience head Joe Belfiore commented via Twitter. He separately noted that Microsoft has tried “very hard” to incentivize app developers, even paying and writing apps for them, but found that the “volume of users is too low for most companies to invest.”

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