As part of its presentation at ShopTalk 2023, Pinterest has announced some new updates to help retailers maximize their opportunities in the app, including catalog display via product feed ingestion, expanded availability of its ‘Premiere Spotlight’ ads, and the capacity for users to shop via creations within its separate Shuffles app.
First off, on catalogs – Pinterest says that, over the past year, it’s seen a 66% increase in retailers uploading or integrating their digital catalogs into the app, which has contributed to 70% growth in active shopping feeds, year-over-year.
