Category: Website design and optimization

May 17, 2021

As the owner of an eCommerce site, one of your main obligations is to keep people on your pages for as long as possible. The chances of someone buying a product will increase for every minute they’re on your site. […]

May 13, 2021

However, a beautiful, highly functional website should not be the only way your company elevates your customers’ experiences. Here are some other possibilities that your marketing team can explore to achieve good customer experience. 1. Provide educational opportunities B2B websites […]

April 29, 2021

The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have […]

April 2, 2021

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]

March 19, 2021

Machine learning and artificial intelligence are now moving from the realm of research into adoption. Machine learning adoption offers immense benefits which can provide any organization with a competitive edge — if executed well. Technological adoption requires a pragmatic and […]

February 23, 2021

Designing a website can at times feel like the story of Goldilocks and the three bears. A busy website, one laden with flashy graphics and excessive choices, can overwhelm customers. Too few choices may result in missed sales opportunities. What’s […]

February 4, 2021

Content migration is one of those things most people don’t want to think about. Because we don’t want to think about it, we do two detrimental things: 1. we label it as “bad” and 2. we push off migration decisions. […]

January 25, 2021

Those within the industry understand that the inclusion of SEO as part of a comprehensive marketing strategy is an absolute. But while we recognize that SEO holds the keys to digital success – from the insights and context it provides, […]

January 6, 2021

So you’ve made the decision to make your website accessible for people with disabilities. It’s about time – the Americans With Disabilities Act (ADA) was passed in 1990. It prohibits discrimination against people with disabilities and if you’re operating in […]

December 21, 2020

There was a time when usability — how easy-to-use and functional your website is — was seen as a separate concern from SEO. Usability was often regarded as something that improves visitor engagement and conversions on your website and was […]

December 10, 2020

If you’ve spent any time experimenting with SEO, you probably know that links are essential to ranking organically in the search engine results pages (SERPs). To Google, a link is more than just a nice gesture. It’s a vote of […]

November 6, 2020

The saying is, “Speed Kills.” However, when it comes to digital speed, it’s really, “Slow speed kills.” According to a study by Google and Deloitte for every 0.1 seconds that your page speed improves can increase your conversion rates by […]

June 17, 2020

Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value. The convergence of SEO and content has happened. Today, we’re experiencing the convergence […]

June 1, 2020

Website design is still more amateur than professional. Most websites would not pass a basic quality control test. There is nothing more basic on the web than the speed at which a page downloads. Fast downloading pages have passed the […]

April 6, 2020

An exceptional local SEO campaign starts with a comprehensive website audit. Whether you collaborate with small brick and mortar businesses or multinational online agencies, the way you measure and assess the initial SEO conditions and performance of a website will […]

March 10, 2020

Start with the user interface (UI) and work backwards. That was the advice I shared with search managers developing their existing application or planning a new application during an enterprise search workshop at the recent IntraTeam event in Copenhagen, Denmark. […]

February 18, 2020

Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products in 2020, which indicates huge opportunities for businesses. With more and more people buying online, […]

February 14, 2020

The core of lean is maximizing customer value while minimizing activities or choices that create waste. It asks how we can create awesome products, services and experiences for our customers while removing actions or steps that lack customer value. When […]

February 14, 2020

Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In this article, we’ll touch on the aspects of using Google […]

January 30, 2020

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully […]