Tag: Omnichannel Transformation

Mobile Marketing

Shoppers Rewrite The Rules

March 3, 2016

Via: itCurated

Shopping is social. Millennials are setting the tone and the medium is mobile. These consumer-driven trends in retail aren’t surprising. What is surprising is the amount of power they give consumers and how much pressure they put on retailers. Until […]


It’s Time For Marketing Performance Management

January 7, 2016

Via: itCurated

The chief marketing officer (CMO) will be a key player in the boardroom of the future. As more and more business decisions revolve around the consumer, the role of marketing is expanding – and its influence is growing. This is […]

Advertising & Marketing

One profile to serve them all: how a unified customer view drives mar-tech bliss

November 25, 2015

Via: itCurated

We know digital will be growing in importance, even with the lion’s share of retail buying still occurring in brick-and-mortar stores. Deloitte researchers, for example, forecast that digital interactions this year will have a bigger impact on spending, influencing 64 […]