May 25, 2016
Via: itCuratedSometimes ‘Brand Awareness’ gets a bad press as an indicator of marketing effectiveness. It’s easy to see why, after all, just because I’m aware of your brand, it doesn’t mean your marketing has been all that successful in driving demand […]
November 24, 2015
Via: itCuratedA mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who, what, when, where, why and how. […]
June 1, 2023
May 12, 2023
May 22, 2023
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