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Tag: objectives

KPIs for measuring Brand Marketing

May 25, 2016

Via: itCurated

Sometimes ‘Brand Awareness’ gets a bad press as an indicator of marketing effectiveness. It’s easy to see why, after all, just because I’m aware of your brand, it doesn’t mean your marketing has been all that successful in driving demand […]

6 strategy questions to address before you design and build a mobile-friendly site (or app)

6 strategy questions to address before you design and build a mobile-friendly site (or app)

November 24, 2015

Via: itCurated

A mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who, what, when, where, why and how. […]