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Tag: MRC

Mobile Messes Up Viewability Measurement

Analytics & Data

Mobile Messes Up Viewability Measurement

July 14, 2015

Via: itCurated

Mobile is a big problem when it comes to viewability measurement. That’s one finding from the Media Rating Council’s (MRC’s) third iteration of desktop viewable-impression reconciliation testing. The study compared the total viewable impressions for campaigns (including both display and […]