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Tag: mobile search advertising

Marketers Looking to Improve Mobile Search Advertising ROI

Mobile Marketing

Marketers Looking to Improve Mobile Search Advertising ROI

July 24, 2015

Via: itCurated

Although marketers continue to boost spending on mobile search advertising, return on investment (ROI) from mobile campaigns remains disproportionately low. Jeremy Hull, director of bought media at iProspect, spoke with eMarketer’s Jeremy Kressmann about the challenges associated with optimizing mobile […]