Tag: micro-moments


The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries

March 31, 2016

Via: itCurated

In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few […]

Analytics & Data

Micro-Moments and Search

June 25, 2015

Via: itCurated

Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn […]