March 31, 2016
Via: itCuratedIn the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few […]
June 25, 2015
Via: itCuratedMicro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn […]