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Marketers Measure Customer Engagement Via Revenue Metrics, But Customer Service Counts, Too

Analytics & Data

Marketers Measure Customer Engagement Via Revenue Metrics, But Customer Service Counts, Too

February 3, 2016

Via: itCurated

Recent research by the Chief Marketing Official (CMO) Council confirms that for many executives, revenue metrics are the top measurement used to gauge the success of their customer engagement efforts. “More than a third of respondents said that revenue metrics, […]