Tag: McKinsey report


Global Media, Digital Ad Spending Climbs Around the World

January 6, 2016

Via: itCurated

According to a new McKinsey report, global spending on media should rise at a compound annual rate of 5.1 percent during the next five years — to about $2.1 trillion in 2019 from $1.6 trillion in 2014. “Yet this growth […]