Tag: marketing cloud

Advertising & Marketing

One Year Later: Build vs. Buy Your Marketing Cloud

September 1, 2015

Via: itCurated

Nothing gets a room of techies going like a good old build versus buy debate. That was the case last year at the first Marketing Technology Conference in Boston. We continued the conversation here in a two-part series (Part 1 […]

Advertising & Marketing

Salesforce pumps up its anticipatory marketing with new Predictive Decisions

March 5, 2015

Via: itCurated

It’s no longer just about what the customer does. It’s becoming more about what the customer wants to do … next. That’s the idea behind Predictive Decisions, the new level of pre-emptive customer satisfaction launched today on Salesforce’s Marketing Cloud. […]


Why Oracle Thinks It’s a Lead Horse in Digital Marketing

February 12, 2015

Via: itCurated

A year ago, Gartner Research Director for Marketing Leaders, Julie Hopkins told us Oracle’s $1.5 billion acquisition of Responsys makes it a “lead horse in the race.” She discussed digital marketing industry market share between big marketing cloud players like […]