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Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Twitch launches annual recap with new game, marketing push

Marketing can’t just be diverse–it has to be diverse-first

TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising...

Tag: cx metrics

Analytics & Data

Measuring CX: Why You’re Doing It All Wrong

November 1, 2022

Via: CMSWire

NPS. CLI. CSAT. CES. CLV. And on and on and on. Most of us have tried it all — and often with such ardor that we tend to categorize CX professionals by which camp they’re in. I’ve spent at least […]

Where Governance Fits in Your Customer Experience Strategy

February 11, 2020

Via: CMSWire

While companies may have a customer experience strategy in place, it won’t count for much if people throughout the organization don’t adhere to the plan. We asked some experts how companies can ensure their CX strategy is followed. CX Governance […]