Tag: Customer Journeys

Analytics & Data

Customer Journey Analytics Basics for Better CX

February 9, 2023

Via: CMSWire

By analyzing the right customer journey analytics, businesses can identify pain points and areas for improvement, as well as optimize their marketing and sales efforts. It’s crucial to use analytics to understand the customer journey in terms of contingencies, said […]


What B2B Buyers Want, and Ways to Align Your Customer Journeys

November 10, 2022

Via: CMSWire

Brands are cracking the code on what buyers want. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is improving sales productivity and the effectiveness of every marketing dollar. Actually, that’s not true. Instead of codes being cracked, […]