Tag: Algorithmic

Mobile Marketing

Do You Know Your Algorithmic Generation from Your Predictive Attribute? IAB Fine-Tunes the Lexicon of Online Advertising

January 28, 2016

Via: itCurated

The great thing about the brave new world of online marketing is that there’s something new every day. The bad thing? New terms crop up that sow as much confusion as they shed light. But the Interactive Advertising Bureau (IAB) […]