When Nathan Decker, director of e-commerce at Evo, added a financing option on the site’s product detail pages in mid-October, he expected it would lead shoppers to increase their spending. But he didn’t anticipate shoppers who used the option would have an average order value 150% greater than the site’s other customers.
The outdoor gear and sporting goods e-retailer is working with credit financing service Blispay Inc., to allow shoppers who apply for a line of credit to immediately receive approval so she can purchase the item.
