As any marketer knows, Facebook is one of the most powerful advertising tools on the market. The dynamic platform has over 1.7 billion monthly active users – one fifth of the world’s population – and with Facebook Ads, businesses have the opportunity to expand their content reach to a much larger user base.
Facebook’s ad platform is fuelled by the platform’s massive amount of user data, enabling very specific audience targeting and changing the way that sellers – particularly eCommerce merchants – are able to connect with their customers.
