B2B e-commerce operations don’t run on their own. When establishing B2B e-commerce, organizations need to create several new important roles—or risk failure. Companies that are just beginning the e-commerce journey will also need to figure out how to balance in-house vs. outsourced resources.
You probably won’t find the e-commerce expertise and competency you need in your organization right away. Obtaining the incremental revenue and efficiencies available through e-commerce is an exciting prospect, but it will take some time to develop, so be patient.
