Less than a week ago, a franchise that you probably assumed dead was given a boost of life by finding a place in the pockets (and hearts) of millions of people across the world. Pokémon GO, an augmented reality game and mobile app based on the beloved Nintendo series, has become a viral sensation and innovative marketers with a keen eye can take some big lessons from this surprise hit to both gain in the short term and evolve themselves to be better prepared when the next big thing comes along.
Here are four such notes to consider.
