SMS marketing can be one of the most powerful tools in an organization’s arsenal and as such, should be treated with a degree of judiciousness and respect. It’s all too easy to overdo text messaging to your recipients knowing that the majority of texts are opened within just a few minutes of receipt.
But with just a few simple guidelines to keep your campaigns within the realm of good practice and good taste, your company can make sure SMS marketing accelerates your business forward instead of backfiring in your face.
