The largest addressable market in the history of media is forming as you read this, and it can be found in the pockets of billions of people around the globe.
According to a recent Millard Brown study, 47 percent of consumer media screen time is now spent on mobile devices. Audience media consumption patterns are rapidly shifting, yet mobile marketing approaches have not evolved to embrace the new paradigm: banner ads are ineffective, interstitials are interruptive, and video ads feel intrusive.
One emerging form of mobile marketing, however, has been found to successfully engage users like no other: branded mobile web games.
