In the ever-evolving digital landscape, search engine optimization (SEO) has become a cornerstone of B2B marketing. With over 90% of online experiences beginning with a search engine, businesses cannot afford to neglect their SEO strategies. The importance of SEO for B2B companies is paramount – it enhances visibility, credibility, and user experience, contributing to more significant leads, conversions, and ultimately, increased revenue. This article aims to delve into the top SEO strategies that can help B2B businesses improve their rankings.