Internet giants don’t just want their ads to sell to consumers. Increasingly, they want brands to be able to sell, right then and there, without requiring much work or movement from consumers.
YouTube announced new Shopping ads, which are designed to turn any YouTube video into what the company calls a “digital storefront.” YouTube is targeting what it sees as a growing market: It’s seen 40 percent growth in views of product videos in the past year, and 20 percent of 18- to 24-year-olds say they go to YouTube to find out what to buy.
