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Will Amazon’s war of words with Visa backfire?

November 19, 2021

The war of words between Amazon and Visa is heating up.

First came the announcement that the Seattle-based retailer would no longer accept Visa credit cards originating in the United Kingdom as of Jan. 19 because of a dispute over fees. Now, Amazon is also reportedly is in talks with Mastercard to shift its co-branded card to that company from Visa, according to Bloomberg News.

Amazon risks alienating customers if it goes through with its Visa U.K. credit card ban, according to David Koning, an analyst with Robert W. Baird, an investment bank and financial services company.

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