Brand messaging has existed almost since the beginning of advertising itself. In essence, brand managers want customers to appreciate an offering and to recall the brand when it’s time to purchase that product or service.
So, it is important to have brand messaging to help remind customers of that offer. Visual storytelling is an essential part of that messaging.
To be visual is not the same thing as telling a story. Very good storytelling involves a line of thought that connects words and images to an overall message you want leave for that person. Providing images that just push a message is not going to appeal to the target audience.
