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Why Customer Service Is the New Marketing

October 6, 2022

Via: CMSWire

Happy customers make for a strong brand. Companies that provide excellent service to their customers not only boost retention, but can also positively impact marketing through message amplification, positive reviews and strong public perception. Despite this clear opportunity, however, marketing and customer service are still viewed largely as separate, unrelated functions.

CMSWire spoke with Sprinklr CMO Arun Pattabhiraman to better understand the link between customer service and marketing, and how brands can develop a more unified approach to customer experience.

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