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Where Online Shopping Search Has Gone Wrong

While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, such as Elastic. That is ironic, as great search can make all the difference for an etailer’s bottom line.

Here’s the problem: Define exactly what “great search” is.

For starters, great search should be judged not only by how accurate it is, but also by how helpful it is. Did it deliver what the user needed?

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