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What You Should Do in Your First 3 Months as Chief Marketing Officer

January 23, 2023

Via: CMSWire

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.

Let’s take a look at what the head of marketing should do in their first 30, 60 and 90 days in that role.

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