It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.
Let’s take a look at what the head of marketing should do in their first 30, 60 and 90 days in that role.
What Does the Head of Marketing Actually Do?
