Planning for 2022 is just as complicated, if not more complicated than it was for 2021 when the trajectory of COVID-19 remained unknown.
Over the last month, we’ve been doing a lot of 2022 planning at my company. Budget planning, target setting, objectives and key results (OKRs), headcount — you name it. It’s a rite of passage for marketing ops and sales ops (yeah, yeah, revenue ops!) this time of year.
What’s striking about this planning process vs. the same time last year, is the craziness I encountered last year which I expected to subside, has not. Granted I’m at a new company, but the fact remains that planning for 2022 is just as complicated, if not more complicated than it was for 2021.
