The elearning industry shows how to make niche marketing work
The internet is crowded with brands searching for the best way to grab consumers’ attention — unfortunately, the roadmap to success is always in flux for digital marketers. With Google’s constant algorithm tweaks, for example, tactics that drove traffic yesterday won’t always work tomorrow.
Given how quickly best practices evolve, it’s easy for marketers to get lost in the crowd, especially when working with a new industry that has no set of “rules” to follow and no clearly defined marketplace.