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What is Programmatic Marketing?

July 31, 2018

Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities?

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According to Forrester, programmatic will account for the majority of all digital advertising spending over the next few years.

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