The Digital Experience Platform (DXP) market saw significant investment movement in the early days of 2021.
Sitecore announced last month a $1.2 billion “private investment,” something it calls the “largest-ever capital investment in the martech space,” a questionable label whenever something comes in as “private.” But billion is billion, we suppose.
Also last month, Bloomreach, another DXP provider, acquired Customer Data Platform (CDP) and marketing automation provider Exponea and announced a $900 valuation after a $150 million investment by Sixth Street Growth.
