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How CX and UX Can Be Truly Lean

February 14, 2020

Via: CMSWire

The core of lean is maximizing customer value while minimizing activities or choices that create waste. It asks how we can create awesome products, services and experiences for our customers while removing actions or steps that lack customer value.

When lean was about manufacturing processes, Toyota identified seven types of waste, and later added an eighth. As these principles were originally about physical products, not all relate directly to digital CX/UX, but let’s see how close we can come.

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