Google Analytics is a powerful tool that provides valuable insights for anyone managing a website. In this article, I will discuss how to use Google Analytics for your affiliate marketing campaigns. I will then show you how to use third-party tools to provide you with additional insights to generate more revenue from your existing traffic and make better use of your ad budget.
How marketers currently use Google Analytics for affiliate tracking
If you are using Pay Per Click (PPC) ads as your primary customer acquisition channel, your profit margins are directly tied to ad costs.
