Virtual shopping experiences are wrongly being labeled as the metaverse, according to Forrester.
Although retailers and brands have launched virtual shopping on Roblox, the report says these experiences have been mislabeled because, “they do not allow consumers to travel or move among disparate environments with their belongings.”
“Even two to three years from now, there will still be no metaverse, but immersive experiences will be more personalized and social. Shopping experiences may extend beyond a single brand, but consumers’ movement will be limited to a single platform or community,” says the report.
