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UK carrier EE bundling Apple services with iPhone & Apple TV hardware

September 2, 2020

Cell customers on the UK’s EE carrier can now choose deals that add Apple Music, Apple TV+, and Apple Arcade as part of their monthly fee, meaning cost savings in certain configurations.

Having previously offered its broadband customers a deal including a free Apple TV 4K, UK carrier EE has now added a services bundle to its iPhone contracts.

EE’s new program gives customers access to Apple Music, Apple TV+ and Apple Arcade — though not Apple News+ — for the duration of their 24-month contract. Each of these elements are described as a “Smart Benefit,” and contracts offer either one or three of them in the deal.

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