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TikTok and Instagram: Using both platforms for ultimate success

February 8, 2022

If you’re searching for the opportunity to bounce back from the pandemic and get your brand out there, social media is the name of the game.

Two social media giants have seen usage spike significantly. Instagram is a well-established platform we all know and love. It reaches 1 billion users monthly, bringing your brand a large audience and vast engagement opportunities.

TikTok is the cross-culture trendsetter and fastest-growing social media app, with a mind-blowing number of 689 million monthly active users. It creates a whole new perspective on “influencer marketing” and has brought an in-shop experience to the table, expanding the possibilities in the world of e-commerce.

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