Social media isn’t really about the posts – it’s about connections. You can post 50 times a day, but unless you promote two-way conversations, it won’t give you the results you’re looking for.
Vanity Metrics Aren’t Enough
Comments, likes, saves & shares are great metrics to measure social media audience interest in you, but they don’t show that you’re interested in your audience. Post mentions and actual messages in your inbox give you a real chance to reply and become a part of the conversation. Responding to your messages quickly and being able to actively reciprocate where you’re tagged is crucial to increasing not only metrics like follower count but more importantly – sales.
