The hallmark of great solutions marketing is the ability to unite products, software solutions, and services. As a high-tech marketing professional, my personal journey and constantly evolving messaging has now spanned four decades. My roles may have changed and evolved over the years, but I still enjoy speaking on behalf of SAP throughout the year at business conferences and universities.
I was very pleased to attend and speak at this year’s Technology Services World (TSW) event, hosted by Technology Services Industry Association (TSIA) in San Diego.
