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The implications of Facebook’s most recent algorithm update

January 22, 2018

How marketers can take advantage of the latest Facebook update

The dust has now settled following Facebook’s announcement of a change in their algorithm to ensure users see more content from friends and family and less from brands and pages. In a bid to boost the number of meaningful interactions people have with Facebook, the change has led to fears of a further slump in visibility for some business pages but also optimism from influencers and brands with a dedication to high quality content.

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