Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach US$4.5 trillion by 2021.
However, brands making the move first need to consider the differences between brick-and-mortar and e-commerce, and implement SMEA:
Set Up — The first step involves brands getting their items set up online so that shoppers can buy them on Amazon, Walmart, Target and other sites.
