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image: CHASE MOYER

The 4 Factors Defining Marketing’s Future

November 13, 2018

Via: CMSWire

The topic of “how to fix marketing” has been discussed at such length for so long that it follows not a rutted road but a canyon. The same ground is repeatedly reconsidered from multiple angles.

The discussion today centers on how to optimize marketing ROI. But that isn’t the real issue.

The real issue is the credibility of forward-looking statements made about marketing-generated pipeline forecasts.

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